About Us

Welcome to Perfectly Plain! In a world of breaking and instant news, we aim to do something different. We produce longer in-depth pieces and try to unpack complex topics so anyone, not just experts in a given field, can have a healthy understanding on a variety of topics. We cover politics, science, technology, and business.
On our website, you can find out why legislators made a decision and what it means, what new advancements in medicine promise and how new technology can shape our world. You will hear interviews with experts, read candidate perspectives on their beliefs, why scientists are researching technologies and more. Thank you for visiting our website. We hope you are a little bit more knowledgeable now.

The creator of Perfectly Plain is Teodor Teofilov.

Teodor is a journalist from Bulgaria, holding a Masters in Professional Journalism at the University of Wisconsin-Madison. His most recent publications are in Madison Commons, The Observatory and the Wisconsin Center for Investigative Journalism.

If you would like us to cover a certain topic, pitch us your stories or just talk to us directly you can do so below.